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Selling Fine Art Prints, without frames: Recent Endeavors

Werkwarenhuis I

Photography, at its essence, is about capturing moments and emotions in a frame. It’s about telling a story, evoking feelings, and creating a connection between the viewer and the subject. But, the process doesn’t end with the click of a shutter. It extends beyond that – into the realms of printing, and framing (the final presentation). And that is where the true essence of fine art photography lies.

In the past, I held complete control over this entire process. From the moment of conception, through the creation of the photograph, until it was framed and ready for display, I was the one making all the decisions. It was a responsibility I cherished, for it allowed me to ensure that my photographs were presented in the best possible manner.

The Art of Presentation

My photographs were predominantly printed on C-print and pasted onto Di-bond – a format that is highly favoured for museum displays. Occasionally, I would also print on Di-bond and use a black wooden frame, a method I applied for my work “Hieronymus Garden”, 2017. This has also been the primary framing technique for my ongoing project, “Fantasyland”, a themed photo series that aims to tell a compelling story.

There were times when I would frame the photos myself, and at other times, I would rely on a supplier. The photo frames were always chosen from high-quality sources in Germany. The reason was simple – I believe in giving my best in everything I do. I insisted that my photographs should be ready to adorn your wall as soon as they reach you.

The New Format: Fine-Art Print Only

However, of late, I’ve had clients requesting only for the fine art print. This was a new challenge for me – to find a reliable and professional printer who could bring my photographs to life. Finally, I found a printer who exceeded my expectations. Each print that emerged from their shop was a delight to behold – every inch was a testament to their craftsmanship and commitment to quality.

I was informed that the printing format they used was intended for archival purposes for museum storage. This assured me of the quality of their work – after all, if it’s good enough for a museum, it is certainly good enough for my clients.

Today, I am thrilled to announce a new format option for purchasing my fine art photography – Fine Art Print Only. While I still cherish the process of creating a complete piece – from photograph to framed artwork – I believe this new format offers a unique interaction. It allows you, the client, to be a part of the creative process, and to decide how the final presentation will look. And, I am eager to see the myriad ways in which you frame and present my original art.

Werkwarenhuis I
Fine Art Print

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Studio Mark van den Heuvel
Stenserud 41
68698 Gräsmark, Sweden

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