Photography, at its essence, is about capturing moments and emotions in a frame. It’s about telling a story, evoking feelings, and creating a connection between the viewer and the subject. But, the process doesn’t end with the click of a shutter. It extends beyond that – into the realms of printing, and framing (the final presentation). And that is where the true essence of fine art photography lies.
In the past, I held complete control over this entire process. From the moment of conception, through the creation of the photograph, until it was framed and ready for display, I was the one making all the decisions. It was a responsibility I cherished, for it allowed me to ensure that my photographs were presented in the best possible manner.
My photographs were predominantly printed on C-print and pasted onto Di-bond – a format that is highly favoured for museum displays. Occasionally, I would also print on Di-bond and use a black wooden frame, a method I applied for my work “Hieronymus Garden”, 2017. This has also been the primary framing technique for my ongoing project, “Fantasyland”, a themed photo series that aims to tell a compelling story.
There were times when I would frame the photos myself, and at other times, I would rely on a supplier. The photo frames were always chosen from high-quality sources in Germany. The reason was simple – I believe in giving my best in everything I do. I insisted that my photographs should be ready to adorn your wall as soon as they reach you.
However, of late, I’ve had clients requesting only for the fine art print. This was a new challenge for me – to find a reliable and professional printer who could bring my photographs to life. Finally, I found a printer who exceeded my expectations. Each print that emerged from their shop was a delight to behold – every inch was a testament to their craftsmanship and commitment to quality.
I was informed that the printing format they used was intended for archival purposes for museum storage. This assured me of the quality of their work – after all, if it’s good enough for a museum, it is certainly good enough for my clients.
Today, I am thrilled to announce a new format option for purchasing my fine art photography – Fine Art Print Only. While I still cherish the process of creating a complete piece – from photograph to framed artwork – I believe this new format offers a unique interaction. It allows you, the client, to be a part of the creative process, and to decide how the final presentation will look. And, I am eager to see the myriad ways in which you frame and present my original art.